You have a team of talented developers and designers, a beautiful app, selling a beautiful product. Your sketchy competitor with a dated website and a disposable product converts three times better than you. What gives?
UX design process is often preached as the best way to design the think that suits the customer needs best. Which such process might be highly effective in some cases, it cannot be applied as a one-size-fits-all solution. Teams tasked with solving problems quickly and creatively, should bypass formal UX process for sake of delivering into market quickly, failing fast, and learning from the experiments.
There is a myriad ways to make a side table for the living room. So many different shapes, sizes and materials available. I've wanted to make something that would be modern, simple, functional, and durable.
After a series of sketches and renderings, I've settled on a design that is inspired by contrasts found in nature. A design that is beautiful by simplicity.
Distracted in awe of Whistler's beautiful scenery, I suddenly realized that I only had one pole as I was about to get off Crystal Chair. Most of the lift line goes over rugged, wooded terrain, so my chances of finding the ski pole I somehow dropped were slim. Nevertheless, I spent about an hour trying to locate my pole, but eventually just ended up buying new poles.
That's how I ended up with a single pole, with no use to it.
Rather than throwing it out, I decided to upcycle it and make a wind chime.
Packaging matters. I'm a strong believer of that. Generally, no matter how good the actual product is, it won't be a prodigy unless it's packaged well. That holds true for beverages as much as it does with electronics, clothing and resort websites.
A few weeks back, my girlfriend and I were traveling through Arizona, and we popped into a roadside gas station to fill up. We didn't have any intent of buying anything other than gas there, let alone buying wine. But as soon as we noticed this really cool bottle amongst the selection of beverages, both of us got the instant urge to bring some of that red wine home.
New this week, Liberty Mutual's responsive policy quoting and bind website (currently available for Renters insurance on mobile devices 9" and smaller) boasts a clean and modern design, heavy reliance on native HTML5 functionality and a streamlined interview process.
Now that this application is public, I've decided to post a short design analysis outlining key new features behind the new application, which has been designed with the customer in mind from the first page, to the last.